{"id":30265,"date":"2022-08-25T11:33:55","date_gmt":"2022-08-25T09:33:55","guid":{"rendered":"https:\/\/www.i3s.es\/blog\/sustainability-in-the-strategic-agenda-of-companies\/"},"modified":"2023-11-08T13:17:30","modified_gmt":"2023-11-08T12:17:30","slug":"sustainability-in-the-strategic-agenda-of-companies","status":"publish","type":"post","link":"https:\/\/www.i3s.es\/en\/blog\/sustainability-in-the-strategic-agenda-of-companies\/","title":{"rendered":"Sustainability in the strategic agenda of companies"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"30265\" class=\"elementor elementor-30265 elementor-14089\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3033ecb9 e-flex e-con-boxed e-con e-parent\" data-id=\"3033ecb9\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-27908545 elementor-widget elementor-widget-text-editor\" data-id=\"27908545\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The future of companies undoubtedly lies in adopting <strong>strong measures<\/strong> as soon as possible in terms of <strong>sustainability<\/strong> and <strong>employee welfare<\/strong>, in a context of transformation of industrial work models. In our previous article on <a href=\"https:\/\/www.i3s.es\/blog\/sostenibilidad-y-competitividad-empresarial\/\">Sustainability and Business Competitiveness <\/a>we emphasized the vectors driving the transformation towards a <em>business management model<\/em> based on three pillars: <strong>Social Responsibility,<\/strong> <strong>Circular Economy<\/strong> and <strong>Emissions Management<\/strong>.<\/p>\n<p>In short, it is a  <strong>commitment<\/strong>  between the level of awareness of the impact on the future of each company and the possible adoption rates, the leadership orienting towards these scenarios and allowing to generate  <strong>competitive values<\/strong>  and business benefits, as well as paying attention to the regulatory components that are appearing on a daily basis.<\/p>\n<p>In this article we echo the reflections published by LNS Research, where it describes some current trends that point not only to the strategic importance of these initiatives, but also to their interconnection and interdependence.<\/p>\n<p><strong>1. Sustainability will catalyze Industrial Transformation and vice versa.<\/strong><\/p>\n<p><em>Corporate sustainability<\/em> requires a holistic approach that encompasses people, processes and technology. In the recent past, efforts were aimed at achieving incremental improvements, such as an X% reduction in energy intensity or a Y% reduction in greenhouse gas emissions. However, sustainability is the best <strong>opportunity for<\/strong> <strong>organizational<\/strong> <strong>integration<\/strong> and <strong>learning<\/strong> and should leverage Industrial Transformation to deliver incremental change results.<\/p>\n<p><strong>2. Synergies between sustainability and the workforce.<\/strong><\/p>\n<p>Sustainability and workforce are two of the top priorities for <strong>industrial companies<\/strong>. Each of these represent new sources of financial and operational risk. An approach capable of integrating these two issues will help companies achieve their <strong>sustainability objectives<\/strong>, especially in the area of <em>social responsibility<\/em>, including <em>workforce<\/em>, <em>health and safety<\/em>, <em>diversity<\/em> and <em>inclusion<\/em>, and employee engagement, among others.<\/p>\n<p><strong>3. More investments to operationalize sustainability and ESG programs.  <\/strong><\/p>\n<p>Effective <strong>management<\/strong> of relevant <strong>environmental<\/strong>, social and governance<strong>(ESG<\/strong>) <strong>risks and opportunities<\/strong> can be a source of competitive advantage. However, many companies simply produce reports and publications on the subject.<\/p>\n<p>The most advanced <em>industrial companies<\/em> will instead focus on making the significant <strong>investments<\/strong> needed to <strong>integrate sustainability into the business<\/strong> and value chains. Sustainability will move from a public relations and communications function to an<strong>operations-focused<\/strong> function. Leading companies will leverage Sustainability as a catalyst for <strong>transformation<\/strong>.<\/p>\n<p><strong>4. The future of industrial workplaces is people.<\/strong><\/p>\n<p>The <strong>role of people<\/strong> in the factory of the future will be more important than ever. New skills will be needed to work in a more dynamic and digitized operating environment. However, in general, industrials have been experiencing a chronic shortage of frontline workers. This trend has only worsened with the COVID-19 pandemic.<\/p>\n<p>Leaders recognize the need to be more <strong>innovative<\/strong> in their efforts to attract, hire, train and retain the right workforce. This will require a human-centered approach based on simplified learning and development and an understanding that technology serves to <strong>augment human capabilities<\/strong>, not replace them.<\/p>\n<p><strong>5. Sustainability seen as an opportunity to achieve competitive advantage.<\/strong><\/p>\n\n<p>To date, companies have focused their <em>sustainability<\/em> efforts on achieving basic <strong>operational efficiency<\/strong> gains (e.g., energy use, resource conservation, waste reduction, etc.) and building a<strong>Corporate Social Responsibility (CSR) image<\/strong>. The playing field has changed dramatically with the emergence of climate change as a major threat to the planet, societies and communities, individuals and business enterprises.<\/p>\n<p>This has propelled sustainability to the <strong>strategic forefront<\/strong> of companies and organizations. Many industry leaders have responded by incorporating sustainability into the company&#8217;s business strategy. Other companies have continued to treat sustainability as a mere <strong>tactical initiative<\/strong> or, worse, as a superficial public relations exercise. The goal is for more and more companies to view sustainability as a means of generating a <strong>competitive advantage<\/strong> while contributing to a sustainable world.<\/p>\n<p><strong>6. Big Data to maximize the results of Sustainability and workforce investments.  <\/strong><\/p>\n<p> <strong>Industrial Transformation<\/strong> holds the promise of performance improvement through data-driven insights. This applies at least as much to <strong>Sustainability<\/strong> and the <strong>industrial<\/strong> workforce as to any other business issue. The proliferation of sensor-generated <em>Big Data<\/em>, and the application of advanced analytics tools including <em>AI<\/em> and <em>ML<\/em>, provide all parts of the organization with novel insights and data-driven decision support needed to go far beyond incremental improvement.<\/p>\n<p>To exploit these advanced data analytics capabilities, companies must address the fundamental challenges of <strong>data management<\/strong>. This involves building a comprehensive set of data-related capabilities, including data modeling, collection (time-series Big Data, structured and unstructured transactional data, etc.) Those organizations intending to maximize the results of their Sustainability and workforce investments will need to use advanced data analytics capabilities.<\/p>\n<p><strong>7. More comprehensive and holistic technological solutions.<\/strong><\/p>\n<p>Two challenges of industrial companies for operational performance are improving <strong>cross-functional collaboration<\/strong> and <strong>unifying systems and data<\/strong>. Industrial operations are still characterized by organizational, process and data silos. This is reflected in the solutions typically offered by operational and information technology vendors, which often support a single functional domain, such as manufacturing execution, quality, EHS, asset management, maintenance, risk management, etc.<\/p>\n<p>Technology providers, such as <strong>SAP<\/strong>, are already offering <strong>more comprehensive<\/strong> and <strong>holistic<\/strong> <strong>solutions<\/strong>, combining data from <a href=\"https:\/\/www.i3s.es\/en\/sap-solutions\/sap-ehsm\/\">EHS, Sustainability, Asset Management\/Maintenance<\/a>, connected frontline labor, or manufacturing and automation systems and applications. Also &#8216;connected worker&#8217; solutions with new features such as digital work instructions, augmented reality, remote assistance and advanced analytics.<\/p>\n<p>In conclusion, the intertwined forces of Sustainability and strategic workforce issues will play an even greater role in shaping corporate business strategy. How industrial organizations address these issues will largely determine their future success.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The future of companies undoubtedly lies in adopting strong measures as soon as possible in terms of sustainability and employee welfare, in a context of transformation of industrial work models. In our previous article on Sustainability and Business Competitiveness we emphasized the vectors driving the transformation towards a business management model based on three pillars: [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":28833,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-30265","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-i3s-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.i3s.es\/en\/wp-json\/wp\/v2\/posts\/30265","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.i3s.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.i3s.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.i3s.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.i3s.es\/en\/wp-json\/wp\/v2\/comments?post=30265"}],"version-history":[{"count":3,"href":"https:\/\/www.i3s.es\/en\/wp-json\/wp\/v2\/posts\/30265\/revisions"}],"predecessor-version":[{"id":30268,"href":"https:\/\/www.i3s.es\/en\/wp-json\/wp\/v2\/posts\/30265\/revisions\/30268"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.i3s.es\/en\/wp-json\/wp\/v2\/media\/28833"}],"wp:attachment":[{"href":"https:\/\/www.i3s.es\/en\/wp-json\/wp\/v2\/media?parent=30265"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.i3s.es\/en\/wp-json\/wp\/v2\/categories?post=30265"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.i3s.es\/en\/wp-json\/wp\/v2\/tags?post=30265"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}