{"id":36653,"date":"2025-03-12T10:30:36","date_gmt":"2025-03-12T09:30:36","guid":{"rendered":"https:\/\/www.i3s.es\/blog\/erp-and-crm-what-are-they-and-how-do-they-differ\/"},"modified":"2025-04-15T10:43:09","modified_gmt":"2025-04-15T08:43:09","slug":"erp-and-crm-what-are-they-and-how-do-they-differ","status":"publish","type":"post","link":"https:\/\/www.i3s.es\/en\/blog\/erp-and-crm-what-are-they-and-how-do-they-differ\/","title":{"rendered":"ERP and CRM What are they and how do they differ?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"36653\" class=\"elementor elementor-36653 elementor-36577\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8c8ceb7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8c8ceb7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5a1b813\" data-id=\"5a1b813\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c7568bf elementor-widget elementor-widget-text-editor\" data-id=\"c7568bf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>ERP and CRM<\/b><span style=\"font-weight: 400;\">. These are two of the  <\/span><b>management tools<\/b><span style=\"font-weight: 400;\">  most important in a company. In fact, its acronym is linked to the   <\/span><b>technological ecosystem<\/b><span style=\"font-weight: 400;\"> ecosystem of any organization that has embarked on the <\/span><b>digitization process<\/b><span style=\"font-weight: 400;\">. Regardless of size or sector, both solutions are now inherent to business. But what are they? What are their differences? Let&#8217;s take a look at     <\/span><b>what is an ERP and a CRM<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d769cf elementor-widget elementor-widget-heading\" data-id=\"9d769cf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\nWhat is a CRM and an ERP?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dfe3e5f elementor-widget elementor-widget-text-editor\" data-id=\"dfe3e5f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p> <\/p><p><span style=\"font-weight: 400;\">Let&#8217;s start by clarifying both concepts, <\/span><b>ERP and CRM<\/b><span style=\"font-weight: 400;\">:<\/span><\/p><ul><li><b>ERP.<\/b><span style=\"font-weight: 400;\"> An ERP (<\/span><i><span style=\"font-weight: 400;\">Enterprise Resource Planning<\/span><\/i><span style=\"font-weight: 400;\"> or Enterprise Resource Planning) is <\/span><a href=\"https:\/\/www.i3s.es\/en\/blog\/what-is-sap-erp-and-why-do-leading-companies-choose-it\/\"><span style=\"font-weight: 400;\">an integrated software system<\/span><\/a><span style=\"font-weight: 400;\">  How? By centralizing information from various departments such as finance, human resources, production, sales, etc. and automating the main operational and administrative processes. The result is an improvement in efficiency, a decrease in the margin of error (also known as &#8220;margin of error&#8221;), and a reduction in the number of errors (also known as &#8220;error rate&#8221;).     <\/span><a href=\"https:\/\/www.i3s.es\/en\/blog\/advantages-of-integrating-regulatory-compliance-into-a-single-platform\/\"><span style=\"font-weight: 400;\">with respect to regulatory compliance<\/span><\/a><span style=\"font-weight: 400;\">) and support in making strategic decisions based on reliable, measurable and comparable data in real time.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">The use of a suitable ERP can contribute to considerable cost reductions. On the one hand, because it improves resource allocation. On the other hand, because it shortens time and automates tasks. It is no coincidence that HR departments have seen ERP as a     <\/span><a href=\"https:\/\/www.i3s.es\/en\/blog\/hr-management-to-improve-the-experience-of-your-workforce\/\"><span style=\"font-weight: 400;\">ally in talent management<\/span><\/a><span style=\"font-weight: 400;\">by facilitating tasks such as payroll administration, long-term resource planning and workforce performance analysis.<\/span><\/p><ul><li><b>CRM.<\/b><span style=\"font-weight: 400;\"> A CRM (<\/span><i><span style=\"font-weight: 400;\">Customer Relationship Management<\/span><\/i><span style=\"font-weight: 400;\">  or Customer Relationship Management) is software that allows companies to manage, analyze and optimize interactions with their customers. And not only with current customers, but also with potential ones. Thanks to CRM, the organization can improve customer satisfaction and, with it, customer loyalty and attract new ones. In short, increase sales by optimizing marketing, advertising, communication and customer service processes.     <\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">A CRM can improve both the <i>customer experience <\/i>through a more personalized and efficient service that is vital in strategies that aim to improve communication or build stronger and longer lasting relationships. <\/span><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">In recent years, CRM has found application in the field of talent management. Through the solutions of   <\/span><i><span style=\"font-weight: 400;\">Recruitment CRM<\/span><\/i><span style=\"font-weight: 400;\"> o <\/span><i><span style=\"font-weight: 400;\">Talent Relationship Management<\/span><\/i><span style=\"font-weight: 400;\">HR departments can improve their relationship with candidates. In fact, they achieve greater efficiency in the selection process and underpin the so-called &#8220;recruitment process&#8221;.   <\/span><i><span style=\"font-weight: 400;\">candidate journey<\/span><\/i><span style=\"font-weight: 400;\">  from its first phase. And with the latter, the motivation and   <\/span><i><span style=\"font-weight: 400;\">engagement<\/span><\/i><span style=\"font-weight: 400;\"> of employees.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4691cf3 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4691cf3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2408a86\" data-id=\"2408a86\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fb7d70a elementor-widget elementor-widget-image\" data-id=\"fb7d70a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.i3s.es\/soluciones-sap\/sap-ehsm\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.i3s.es\/wp-content\/uploads\/elementor\/thumbs\/diferencias-entre-un-crm-y-un-erp-r2eue1bd9vyv71jus14ggs9rb7vx2afif0fdthpips.png\" title=\"diferencias-entre-un-crm-y-un-erp\" alt=\"diferencias-entre-un-crm-y-un-erp\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9a5e59c\" data-id=\"9a5e59c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-080a962 elementor-widget elementor-widget-image\" data-id=\"080a962\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.i3s.es\/soluciones-sap\/sap-ehsm\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.i3s.es\/wp-content\/uploads\/elementor\/thumbs\/el-erp-de-sap-r2euej6avqnbbmtwvquda5riljfw4jeetgtlxqz1fk.png\" title=\"el-erp-de-sap\" alt=\"el-erp-de-sap\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6462e31 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6462e31\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-25ac84c\" data-id=\"25ac84c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5887e83 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"5887e83\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/www.i3s.es\/en\/sap-solutions\/sap-s-4hana\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">GET TO KNOW S\/4HANA<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-556a6e5 elementor-widget elementor-widget-heading\" data-id=\"556a6e5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-88ef12a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"88ef12a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9f13a3f\" data-id=\"9f13a3f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4686fc7 elementor-widget elementor-widget-heading\" data-id=\"4686fc7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb0c92c elementor-widget elementor-widget-heading\" data-id=\"cb0c92c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\nOther differences between ERP and CRM<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30fde21 elementor-widget elementor-widget-text-editor\" data-id=\"30fde21\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p> <\/p><p><span style=\"font-weight: 400;\">Having said that, we could establish the first difference between an ERP and a CRM. <\/span><b>difference between an ERP and a CRM.<\/b><span style=\"font-weight: 400;\"> While the ERP facilitates internal management, the CRM facilitates external management, that which concerns customers.<\/span><\/p><p><span style=\"font-weight: 400;\">Other <\/span><b>differences between ERP and CRM<\/b><span style=\"font-weight: 400;\"> are:<\/span><\/p><ol><li><b>  The departments and professionals that use these solutions.  <\/b>ERP is a solution that focuses on the management of the company&#8217;s internal resources, optimizing operational and administrative processes to improve efficiency and reduce costs. Thus, HR departments are the primary beneficiaries of these systems. CRM, on the other hand, is designed to support customer relationship management through marketing, advertising, communication, sales, after-sales service and customer service departments.  <\/li><\/ol><ol start=\"2\"><li><b>  From the general to the specific.  <\/b>An ERP integrates all internal company processes into a single system. In this way, it unifies processes and provides an overview of all areas. CRM, on the other hand, manages the customer lifecycle, from lead acquisition to conversion and long-term retention, with this single, more targeted approach. Thus, they also differ with respect to the data they take into account. The first, internal; the second, external, on customers and their consumption habits or interaction with the company.    <\/li><\/ol><ol start=\"3\"><li><b>  Objectives.  <\/b>While ERP leads to a significant reduction in operating costs through optimization, CRM aims to increase profits by increasing customer loyalty.<\/li><\/ol><p><span style=\"font-weight: 400;\">Thus, both tools are complementary, <\/span><b>both tools are complementary<\/b><span style=\"font-weight: 400;\"> and very necessary to guarantee the viability of any economic activity today.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85cddb2 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"85cddb2\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/www.i3s.es\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">REQUEST A PROPOSAL<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>SAP is supported by national and international accounting regulations. Its ability to adapt to local tax regulations facilitates possible internal and external audits. <\/p>\n","protected":false},"author":3,"featured_media":36593,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[287],"tags":[340,339,326],"class_list":["post-36653","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-i3s-blog-en","tag-erp-en","tag-s4-hana-en","tag-sap-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.i3s.es\/en\/wp-json\/wp\/v2\/posts\/36653","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.i3s.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.i3s.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.i3s.es\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.i3s.es\/en\/wp-json\/wp\/v2\/comments?post=36653"}],"version-history":[{"count":4,"href":"https:\/\/www.i3s.es\/en\/wp-json\/wp\/v2\/posts\/36653\/revisions"}],"predecessor-version":[{"id":36926,"href":"https:\/\/www.i3s.es\/en\/wp-json\/wp\/v2\/posts\/36653\/revisions\/36926"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.i3s.es\/en\/wp-json\/wp\/v2\/media\/36593"}],"wp:attachment":[{"href":"https:\/\/www.i3s.es\/en\/wp-json\/wp\/v2\/media?parent=36653"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.i3s.es\/en\/wp-json\/wp\/v2\/categories?post=36653"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.i3s.es\/en\/wp-json\/wp\/v2\/tags?post=36653"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}