{"id":33246,"date":"2024-04-04T10:00:18","date_gmt":"2024-04-04T08:00:18","guid":{"rendered":"https:\/\/www.i3s.es\/?p=33246"},"modified":"2024-04-03T18:03:31","modified_gmt":"2024-04-03T16:03:31","slug":"zergatik-txertatu-behar-duten-enpresek-jasangarritasun-estrategia-bat","status":"publish","type":"post","link":"https:\/\/www.i3s.es\/eu\/blog\/zergatik-txertatu-behar-duten-enpresek-jasangarritasun-estrategia-bat\/","title":{"rendered":"Zergatik txertatu behar duten enpresek jasangarritasun estrategia bat"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"33246\" class=\"elementor elementor-33246 elementor-33116\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8c8ceb7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8c8ceb7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5a1b813\" data-id=\"5a1b813\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c7568bf elementor-widget elementor-widget-text-editor\" data-id=\"c7568bf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Enpresek<\/span> <b>ingurumen-iraunkortasunerako estrategiak<\/b> integratu behar dituzte <span style=\"font-weight: 400;\">zure DNAn. Hau da, ez bakarrik bere ekintza-protokoloetan, baizik eta enpresa-kulturan bertan, korporazio-balioetan eta misioan. Baina zergatik? Erantzuna erraza da: ez bakarrik <\/span><b>Erakundearentzat berarentzat onuragarria da, ezinbestekoa da biziraupena bermatzea <\/b><span style=\"font-weight: 400;\">horren eta ingurune ekonomiko, sozial eta ingurumenekoak. Apur bat gehiago azaltzen dugu.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-88ef12a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"88ef12a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9f13a3f\" data-id=\"9f13a3f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9c547a6 elementor-widget elementor-widget-heading\" data-id=\"9c547a6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ingurumen-iraunkortasuna balio eta lehia-faktore gisa<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30fde21 elementor-widget elementor-widget-text-editor\" data-id=\"30fde21\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<\/p>\n<p><span style=\"font-weight: 400;\">Ezin da<\/span> <b>enpresa-iraunkortasunik<\/b> egon <span style=\"font-weight: 400;\">, hau da, enpresa baten etorkizunerako bermerik,<\/span> aurretik <b>ingurumen-iraunkortasuna<\/b> existitzen ez bada <span style=\"font-weight: 400;\">.<\/span> <\/p>\n<p><b>Zer da ingurumen-iraunkortasuna<\/b> <span style=\"font-weight: 400;\">?<\/span><span style=\"font-weight: 400;\">? Erantzuna ezaguna den arren, gogoan dugu: <\/span><i><span style=\"font-weight: 400;\">Oraingo beharrak bermatzean datza, etorkizunekoei kalterik egin gabe.<\/span><\/i> <i><span style=\"font-weight: 400;\">Gure etorkizun komuna: Ingurumenaren eta Garapenaren Munduko Batzordearen Txostena,<\/span><\/i> <b><i>Brundtland Txostena<\/i><\/b> <span style=\"font-weight: 400;\">izenez ezagutzen dena<\/span> <span style=\"font-weight: 400;\">, lehen aldiz jaso da<\/span> .<span style=\"font-weight: 400;\">, 1987tik. The <\/span><b>garapen jasangarriaren definizioa<\/b> <span style=\"font-weight: 400;\">urrunetik dator, nahiz eta ez kontzientzia.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> <\/span><span style=\"font-weight: 400;\">Azaldu nahi duguna da<\/span> <span style=\"font-weight: 400;\">, adibidez, lehengaien hornikuntza jokoan ez dagoen eta ziurgabetasunaren ezegonkortasuna sortzen ez den<\/span> <b>eszenatoki egonkor batean soilik<\/b> <b>enpresek gai direla beren potentzial osoa garatzeko<\/b> <span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\"> <\/span><\/i><i><span style=\"font-weight: 400;\">Ingurumenaren iraunkortasun estrategiak eragin ekonomiko eta sozial positiboa du enpresetan<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\"> <\/span>Beraz, beren balio eta irizpideekin <b>ingurumen-iraunkortasunaren<\/b> <span style=\"font-weight: 400;\">alde egiten duten enpresek<\/span> <b>abantaila lehiakorrak<\/b> <span style=\"font-weight: 400;\">bultzatuko dituzte,<\/span> <span style=\"font-weight: 400;\">hala nola berrikuntza maila handiagoak, inbertsio aukerak, arau-esparru berriaren asimilazioa&#8230;, behin betikoa da, jarraitutasuna.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> <\/span>Zer esanik ez, gaur egun <b>marka-irudiak<\/b> enpresetan duen <span style=\"font-weight: 400;\">pisua<\/span> <span style=\"font-weight: 400;\">eragile enplegatzaile, ondasunen ekoizle eta zerbitzu-hornitzaile gisa.<\/span> <\/p>\n<p><b>Iraunkortasun estrategia zorrotza eta eraginkorra<\/b> <span style=\"font-weight: 400;\">hartzen duen enpresa<\/span> <b>bereziki konprometitu eta kualifikatutako giza talentua erakartzen duen<\/b> <span style=\"font-weight: 400;\">enpresa da<\/span> .<span style=\"font-weight: 400;\">. Baina baita, kontsumitzaileen balioekin bat egiteko gai den marka bat, bere balizko lehiakideen gainetik kokatuz.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-761cfe4 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"761cfe4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8701fc4\" data-id=\"8701fc4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f577f6 elementor-widget elementor-widget-image\" data-id=\"1f577f6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"600\" src=\"https:\/\/www.i3s.es\/wp-content\/uploads\/2024\/03\/estrategias-sostenibles-para-empresas-mas-competitivas.jpg\" class=\"attachment-full size-full wp-image-33131\" alt=\"Las empresas que adoptan estrategias sostenibles son m\u00e1s competitivas\" srcset=\"https:\/\/www.i3s.es\/wp-content\/uploads\/2024\/03\/estrategias-sostenibles-para-empresas-mas-competitivas.jpg 1024w, https:\/\/www.i3s.es\/wp-content\/uploads\/2024\/03\/estrategias-sostenibles-para-empresas-mas-competitivas-300x176.jpg 300w, https:\/\/www.i3s.es\/wp-content\/uploads\/2024\/03\/estrategias-sostenibles-para-empresas-mas-competitivas-768x450.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-959f8f7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"959f8f7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6ff6150\" data-id=\"6ff6150\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f0c2ef elementor-widget elementor-widget-heading\" data-id=\"1f0c2ef\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SDG edo enpresa bateko ingurumen-iraunkortasunaren printzipioak<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b78390 elementor-widget elementor-widget-text-editor\" data-id=\"2b78390\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<\/p>\n<p><span style=\"font-weight: 400;\">Garapen<\/span> <a href=\"https:\/\/www.un.org\/sustainabledevelopment\/es\/objetivos-de-desarrollo-sostenible\/\" rel=\"nofollow noopener\" target=\"_blank\"><b>Iraunkorrerako Helburuak<\/b><\/a> <span style=\"font-weight: 400;\">Hamarkada honetarako erakunde publikoen erritmoa markatzen dute, baina baita erakunde pribatuena ere. The <\/span>ingurumen <span style=\"font-weight: 400;\">, gizarte eta ekonomia jasangarritasunaren<\/span> <b>zutabeak<\/b> .<\/p>\n<p><b> <\/b><span style=\"font-weight: 400;\">Izan ere,<\/span> <b>garapen iraunkorreko 17 helburuek<\/b> garapen jasangarria <span style=\"font-weight: 400;\">maila guztietan, enpresa barne, hainbat erronkaren inguruan<\/span> <b>nola lantzeko<\/b> <span style=\"font-weight: 400;\">pistak ematen dizkigute<\/span> :<\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">  <\/span><span style=\"font-weight: 400;\">Enpresa-jarduerak ingurumenean dituen<\/span> <b>eragin kaltegarriak arintzea<\/b> <span style=\"font-weight: 400;\">,<\/span> horrela <span style=\"font-weight: 400;\">langileen eta gizarte osoaren<\/span> <b>osasuna eta ongizatea hobetzea<\/b> .<\/li>\n<li><span style=\"font-weight: 400;\">  <\/span><b>Justizia soziala<\/b> <span style=\"font-weight: 400;\">gardentasunarekin eta diskriminaziorik ezarekin, aukera berdintasunarekin eta gizarteratzearekin batera dator,<\/span> <span style=\"font-weight: 400;\">lan<\/span> <b>-ingurune anitz eta aberasgarriagoak<\/b> <span style=\"font-weight: 400;\">eta<\/span> <b>gizarte justuago eta berdinago<\/b> bat sortuz <span style=\"font-weight: 400;\">.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">  <\/span><b>Sistema ekonomiko eraginkorragoa<\/b> <span style=\"font-weight: 400;\">egituratzea<\/span> <span style=\"font-weight: 400;\">, egungo produkzio- eta kontsumo-sistema lineala zirkularra eraldatzen duen ekonomia batena, horrela<\/span> <b>optimizazio-, eraginkortasun-, produktibitate- eta aurrezte-maila handiagoak lortuz.<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ez alferrik,<\/span> <b>Garapen Iraunkorrerako Helburuen 2030 Agenda<\/b> <i><span style=\"font-weight: 400;\">koadernoa<\/span><\/i> <span style=\"font-weight: 400;\">bihurtu da,<\/span> badakitela <b>zergatik den ingurumen-iraunkortasuna enpresa batentzat garrantzitsua den<\/b> <span style=\"font-weight: 400;\">eta<\/span> enpresek ezin hobeto definitutako iraunkortasun-estrategia txertatzearen alde egin behar duten <span style=\"font-weight: 400;\">entitateentzat<\/span> <b>.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Estrategia hauek beretzat hartzeko, enpresek<\/span> <b>hauetara jo<\/b> behar dute <span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">  <\/span><b>Helburu<\/b> <span style=\"font-weight: 400;\">estrategiko jasangarrien<\/span> <span style=\"font-weight: 400;\">identifikazioa<\/span> .<\/li>\n<li><span style=\"font-weight: 400;\">  <\/span><b>Negozio-eredua eta enpresa-kultura<\/b> <span style=\"font-weight: 400;\">horietara<\/span> <span style=\"font-weight: 400;\">egokitzea<\/span> .<\/li>\n<li><span style=\"font-weight: 400;\">  <\/span><b>Ekintza-planak<\/b> <span style=\"font-weight: 400;\">, adierazleak eta analisi-metodoak eta iraunkortasunaren aldeko hobekuntza-planak<\/span> <span style=\"font-weight: 400;\">diseinatzea<\/span> .<\/li>\n<li> <span style=\"font-weight: 400;\">Plan horiek gauzatzeko eta izendatutako helburuak lortzeko<\/span> beharrezko <span style=\"font-weight: 400;\">tresnak<\/span> <b>eta protokoloak<\/b> <span style=\"font-weight: 400;\">ematea<\/span> .<\/li>\n<li><span style=\"font-weight: 400;\">  <\/span><span style=\"font-weight: 400;\">Enpresa edo entitate kolaboratzaileekin<\/span> <b>aliantza estrategikoak<\/b> <span style=\"font-weight: 400;\">sortzea<\/span> .<\/li>\n<\/ul>\n<p><b>Estrategia iraunkor bat<\/b> <span style=\"font-weight: 400;\">ezartzea<\/span> <span style=\"font-weight: 400;\">klimaren kezka gero eta handiagoari erantzutea baino haratago doa,<\/span> <b>enpresen etorkizuna zaintzeko beharrari erantzuten dio.<\/b><\/p><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a237af7 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"a237af7\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/www.i3s.es\/eu\/iraunkortasun-estrategia\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">I3S IRAUNKORTASUN ESTRATEGIA<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p> EHS kudeaketa-sistemek 2030erako GHIak lortzen laguntzen dute. Helburu horiekin bat egiten duen edozein enpresak horien araberako estrategia behar du.<\/p>\n","protected":false},"author":3,"featured_media":33119,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[283],"tags":[299,384,337,319,385,306,386,336,304],"class_list":["post-33246","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-i3s-bloga","tag-betetzea","tag-eh","tag-erp-eu","tag-izerdia-eu","tag-jasangarritasuna","tag-lan-osasuna","tag-laneko-arriskuak","tag-s4-hana-eu","tag-sap-ehsm-eu"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.i3s.es\/eu\/wp-json\/wp\/v2\/posts\/33246","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.i3s.es\/eu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.i3s.es\/eu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.i3s.es\/eu\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.i3s.es\/eu\/wp-json\/wp\/v2\/comments?post=33246"}],"version-history":[{"count":1,"href":"https:\/\/www.i3s.es\/eu\/wp-json\/wp\/v2\/posts\/33246\/revisions"}],"predecessor-version":[{"id":33247,"href":"https:\/\/www.i3s.es\/eu\/wp-json\/wp\/v2\/posts\/33246\/revisions\/33247"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.i3s.es\/eu\/wp-json\/wp\/v2\/media\/33119"}],"wp:attachment":[{"href":"https:\/\/www.i3s.es\/eu\/wp-json\/wp\/v2\/media?parent=33246"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.i3s.es\/eu\/wp-json\/wp\/v2\/categories?post=33246"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.i3s.es\/eu\/wp-json\/wp\/v2\/tags?post=33246"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}