{"id":36651,"date":"2025-03-12T10:30:36","date_gmt":"2025-03-12T09:30:36","guid":{"rendered":"https:\/\/www.i3s.es\/blog\/erp-eta-crm-zer-dira-eta-zertan-bereizten-dira\/"},"modified":"2025-04-15T10:42:31","modified_gmt":"2025-04-15T08:42:31","slug":"erp-eta-crm-zer-dira-eta-zertan-bereizten-dira","status":"publish","type":"post","link":"https:\/\/www.i3s.es\/eu\/blog\/erp-eta-crm-zer-dira-eta-zertan-bereizten-dira\/","title":{"rendered":"ERP eta CRM: zer dira eta zertan bereizten dira?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"36651\" class=\"elementor elementor-36651 elementor-36577\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8c8ceb7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8c8ceb7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5a1b813\" data-id=\"5a1b813\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c7568bf elementor-widget elementor-widget-text-editor\" data-id=\"c7568bf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>ERP eta CRM<\/b><span style=\"font-weight: 400;\">. Hauek bi dira  <\/span><b>kudeaketa tresnak<\/b><span style=\"font-weight: 400;\">  enpresa batean garrantzitsuena. Izan ere, bere akronimoarekin lotuta dago   <\/span><b>digitalizazio prozesua<\/b> <span style=\"font-weight: 400;\">jorratu duen edozein erakunderen<\/span> <b>ekosistema teknologikoa<\/b><span style=\"font-weight: 400;\">. Tamaina edo sektorea edozein dela ere, bi irtenbideak negozio-jarduerari berezkoak dira oraintxe bertan. Baina zertaz osatuta daude? Zein dira haien desberdintasunak? Ikus dezagun     <\/span><b>zer da ERP eta CRM bat<\/b> <span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d769cf elementor-widget elementor-widget-heading\" data-id=\"9d769cf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\nZer da CRM eta ERP bat?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dfe3e5f elementor-widget elementor-widget-text-editor\" data-id=\"dfe3e5f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p> <\/p><p><span style=\"font-weight: 400;\">Has gaitezen bi kontzeptuak,<\/span> <b>ERP eta CRM<\/b> argituz <span style=\"font-weight: 400;\">:<\/span><\/p><ul><li><b>ERP.<\/b> <span style=\"font-weight: 400;\">ERP bat (<\/span> <i><span style=\"font-weight: 400;\">Enterprise<\/span><\/i> <span style=\"font-weight: 400;\">Resource Planning)<\/span> <a href=\"https:\/\/www.i3s.es\/eu\/blog\/zer-da-sap-erp-eta-zergatik-aukeratzen-duten-enpresa-liderrak\/\"><span style=\"font-weight: 400;\">software sistema integratua<\/span><\/a> da<span style=\"font-weight: 400;\">  erakunde baten kudeaketa arintzea ahalbidetzen duena. Nola? Hainbat sailetako informazioa zentralizatzea, hala nola, finantzak, giza baliabideak, produkzioa, salmentak, etab., eta funtsezko prozesu operatiboak eta administratiboak automatizatzea. Ondorioz, eraginkortasunaren hobekuntza da, errore-marjinaren murrizketa (ere     <\/span><a href=\"https:\/\/www.i3s.es\/eu\/blog\/arau-betetzea-plataforma-bakarrean-integratzearen-abantailak\/\"><span style=\"font-weight: 400;\">araudiaren betetzeari dagokionez<\/span><\/a> <span style=\"font-weight: 400;\">) eta datu fidagarri, neurgarri eta konparagarrietan oinarritutako erabaki estrategikoak hartzeko laguntza denbora errealean.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">ERP egoki bat erabiltzeak kostuak nabarmen murrizten lagun dezake. Batetik, baliabideen esleipena hobetzen duelako. Bestetik, denborak laburtu eta zereginak automatizatzen dituelako. Ez alferrik, HR sailek ikusi dute ERPan a     <\/span><a href=\"https:\/\/www.i3s.es\/eu\/blog\/hr-kudeaketa-zure-langileen-esperientzia-hobetzeko\/\"><span style=\"font-weight: 400;\">Talentuaren kudeaketan aliatua<\/span><\/a> <span style=\"font-weight: 400;\">, nominaren administrazioa, epe luzerako baliabideen plangintza eta langileen errendimenduaren azterketa bezalako zereginak erraztuz.<\/span><\/p><ul><li><b>CRM.<\/b> <span style=\"font-weight: 400;\">CRM bat (<\/span> <i><span style=\"font-weight: 400;\">Bezeroen Harremanen Kudeaketa)<\/span><\/i><span style=\"font-weight: 400;\">  edo Bezeroen Harremanen Kudeaketa) enpresei beren bezeroekiko interakzioak kudeatu, aztertu eta optimizatzeko aukera ematen dien softwarea da. Eta ez oraingoekin bakarrik, baita balizkoekin ere. CRMri esker, erakundeek bezeroen gogobetetasuna hobetu eta, horrekin batera, bezeroen leialtasuna hobetu eta berriak erakar ditzakete. Laburbilduz, salmentak areagotzea marketin, publizitate, komunikazio eta bezeroarentzako arreta prozesuak optimizatuz.     <\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">CRM batek <i>bezeroaren esperientzia<\/i> hobetu dezake zerbitzu pertsonalizatuago eta eraginkorraren bidez, eta hori ezinbestekoa da komunikazioa hobetzeko edo harreman sendoagoak eta iraunkorragoak eraikitzeko helburu duten estrategietan.<\/span> <span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">Azken urteotan, CRM-k aplikazioa aurkitu du talentuen kudeaketaren arloan. -ren irtenbideen bidez   <\/span><i><span style=\"font-weight: 400;\">Kontratazio CRM<\/span><\/i> <span style=\"font-weight: 400;\">edo<\/span> <i><span style=\"font-weight: 400;\">Talentuaren Harremanen Kudeaketa<\/span><\/i><span style=\"font-weight: 400;\">, HR sailek hautagaiekin duten harremana hobetu dezakete. Izan ere, hautapen prozesuan eraginkortasun handiagoa lortzen dute eta deiturikoak onartzen dituzte   <\/span><i><span style=\"font-weight: 400;\">hautagaiaren bidaia<\/span><\/i><span style=\"font-weight: 400;\">  bere lehen fasetik. Eta azken honekin, motibazioa eta   <\/span><span style=\"font-weight: 400;\">langileen<\/span> <i><span style=\"font-weight: 400;\">konpromisoa<\/span><\/i> .<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4691cf3 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4691cf3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2408a86\" data-id=\"2408a86\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fb7d70a elementor-widget elementor-widget-image\" data-id=\"fb7d70a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.i3s.es\/soluciones-sap\/sap-ehsm\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.i3s.es\/wp-content\/uploads\/elementor\/thumbs\/diferencias-entre-un-crm-y-un-erp-r2eue1bd9vyv71jus14ggs9rb7vx2afif0fdthpips.png\" title=\"diferencias-entre-un-crm-y-un-erp\" alt=\"diferencias-entre-un-crm-y-un-erp\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9a5e59c\" data-id=\"9a5e59c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-080a962 elementor-widget elementor-widget-image\" data-id=\"080a962\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.i3s.es\/soluciones-sap\/sap-ehsm\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.i3s.es\/wp-content\/uploads\/elementor\/thumbs\/el-erp-de-sap-r2euej6avqnbbmtwvquda5riljfw4jeetgtlxqz1fk.png\" title=\"el-erp-de-sap\" alt=\"el-erp-de-sap\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6462e31 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6462e31\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-25ac84c\" data-id=\"25ac84c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5887e83 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"5887e83\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/www.i3s.es\/eu\/sap-soluzioak\/sap-s-4hana\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">EZAGUTU S\/4HANA<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-556a6e5 elementor-widget elementor-widget-heading\" data-id=\"556a6e5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-88ef12a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"88ef12a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9f13a3f\" data-id=\"9f13a3f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4686fc7 elementor-widget elementor-widget-heading\" data-id=\"4686fc7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb0c92c elementor-widget elementor-widget-heading\" data-id=\"cb0c92c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\nERP eta CRMren arteko beste desberdintasun batzuk<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30fde21 elementor-widget elementor-widget-text-editor\" data-id=\"30fde21\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p> <\/p><p>Hori bai, <b>ERP eta CRM baten arteko<\/b> <span style=\"font-weight: 400;\">lehen aldea ezarri genezake<\/span> . <span style=\"font-weight: 400;\">ERP-k barne-kudeaketa errazten duen bitartean, CRM-k kanpoko kudeaketa errazten du, eta horrek bezeroarentzako zerbitzua dakar.<\/span><\/p><p><b>ERP eta CRMren arteko<\/b> <span style=\"font-weight: 400;\">beste<\/span> desberdintasun batzuk <span style=\"font-weight: 400;\">hauek dira:<\/span><\/p><ol><li><b>  Soluzio hauek erabiltzen dituzten sailak eta profesionalak.  <\/b>ERP enpresa baten barne baliabideak kudeatzera bideratzen den soluzio bat da, prozesu operatiboak eta administratiboak optimizatuz eraginkortasuna hobetzeko eta kostuak murrizteko. HR sailak dira, beraz, sistema horien onuradun nagusiak. CRM, bere aldetik, bezeroekiko harremanen kudeaketa errazteko diseinatuta dago marketin, publizitate, komunikazio, salmenta, salmenta osteko zerbitzua eta bezeroarentzako arreta zerbitzuetan.  <\/li><\/ol><ol start=\"2\"><li><b>  Orokortik zehatzera.  <\/b>ERP batek enpresa baten barne prozesu guztiak sistema bakar batean integratzen ditu. Horrela, prozesuak bateratzen ditu eta arlo guztien ikuspegi orokorra eskaintzen du. CRM-k, ordea, bezeroaren bizi-ziklo osoa kudeatzen du, beruna eskuratzetik bihurtze eta epe luzerako atxikipenera, ikuspegi bakar eta bideratuago honetan oinarrituta. Hala, kontuan hartzen dituzten datuetan ere desberdinak dira. Lehenengoa, barne izaerakoa; Bigarrena, kanpokoa, bezeroei eta haien kontsumo ohiturei edo enpresarekiko elkarrekintzari buruzkoa.    <\/li><\/ol><ol start=\"3\"><li><b>  Helburuak.  <\/b>ERPak optimizazioaren bidez operazio-kostuen murrizketa nabarmenak eragiten dituen arren, CRM-k etekinak areagotu nahi ditu bezero-base edo leialtasunaren bidez.<\/li><\/ol><p><span style=\"font-weight: 400;\">Horrela,<\/span> <b>bi tresnak osagarriak<\/b> <span style=\"font-weight: 400;\">eta ezinbestekoak dira gaur egun edozein jarduera ekonomikoren bideragarritasuna bermatzeko.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85cddb2 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"85cddb2\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/www.i3s.es\/eu\/harremanetan-jarri\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">PROPOSAMENA ESKATU<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>SAPek nazio eta nazioarteko kontabilitate arauetan oinarritzen da. Tokiko zerga araudira egokitzeko duen gaitasunak balizko barne- eta kanpo-ikuskaritzak errazten ditu. <\/p>\n","protected":false},"author":3,"featured_media":36592,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[283],"tags":[337,319,336],"class_list":["post-36651","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-i3s-bloga","tag-erp-eu","tag-izerdia-eu","tag-s4-hana-eu"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.i3s.es\/eu\/wp-json\/wp\/v2\/posts\/36651","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.i3s.es\/eu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.i3s.es\/eu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.i3s.es\/eu\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.i3s.es\/eu\/wp-json\/wp\/v2\/comments?post=36651"}],"version-history":[{"count":2,"href":"https:\/\/www.i3s.es\/eu\/wp-json\/wp\/v2\/posts\/36651\/revisions"}],"predecessor-version":[{"id":36924,"href":"https:\/\/www.i3s.es\/eu\/wp-json\/wp\/v2\/posts\/36651\/revisions\/36924"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.i3s.es\/eu\/wp-json\/wp\/v2\/media\/36592"}],"wp:attachment":[{"href":"https:\/\/www.i3s.es\/eu\/wp-json\/wp\/v2\/media?parent=36651"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.i3s.es\/eu\/wp-json\/wp\/v2\/categories?post=36651"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.i3s.es\/eu\/wp-json\/wp\/v2\/tags?post=36651"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}